After all these years women still suffer from Superwoman Syndrome. Like Douglas points out women still feel like they need to successfully do it all and look good doing it. (1995) While it is unfortunate for women, it is lucrative for advertisers. Having advertisements such as: cosmetics: http://www.popcrunch.com/drew-barrymore-covergirl-commercial/
cellphones: http://www.verizonwireless.com/b2c/commercials/index.jsp
chain retail stores: http://www.splendad.com/ads/show/1948-Target-A-Beautiful-World
cleaning products: http://www.febreze.ca/en_CA/home.do
and computers: http://www.apple.com/itunes/ads/
will be very profitable ventures. In addition product placements such as having the women drink Diet Coke, having the family play a Nintendo Wii, or having all the computers in the house be Macs will be great brand exposure also.
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